Privacy Policy

Information about the processing of your data

We have an obligation in accordance with Article 12 GDPR (General Data Protection Regulation; hereinafter: GDPR) to inform you about the processing of your data when you use our website. We take the protection of your personal data very seriously and this privacy policy provides you with information about the processing of your data as well as your legal rights in this regard.

We reserve the right to amend the privacy policy with effect for the future, in particular, to develop the website, for the use of new technologies or when legal bases or the corresponding case law change.

We recommend that you read the privacy policy from time to time and keep a printed copy with your documents.

Definitions

“Website” or “Internet presence” means hereinafter all pages of the responsible organisation at www.meisen.com
“Personal data” means all information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. Therefore, personal data is, for example, the name, email address and telephone number of a persons, but if appropriate, also data regarding preferences, hobbies and memberships.
“Processing” means operations or sets of operations which are performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
“Pseudonymisation” means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.
“Consent” means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
“Google” hereinafter means Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, which can be contacted in the European Union at: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.

Scope of application

The privacy policy applies to all websites of www.meissen.com/de. It does not extend to any possibly linked websites or Internet presences of other providers.

Responsible provider

The processing of personal data within the scope of application of this Privacy Policy is the responsibility of:

Staatliche Porzellan-Manufaktur Meissen GmbH
Talstraße 9, 01662 Meißen
Telephone: +49 (0) 3521 / 4680; fax: +49 (0) 3521 / 468800; email: info@meissen.com

represented by:

Dr. Tillmann Blaschke

Questions about data protection

Should you have any queries about data protection with regard to our company or our website, you may contact our data protection officer:

Mandatory information on the data protection officer pursuant to Article 37(7) of the General Data Protection Regulation (GDPR):
Spirit Legal LLP Rechtsanwälte
Solicitor and Data Protection Officer
Peter Hense

Postal address:

Data Protection Officer
c/o Staatliche Porzellan-Manufaktur Meissen GmbH, Talstraße 9, 01662 Meißen

Contact via encrypted online form:

Contact Data Protection Officer

Security

We have taken comprehensive technical and organisational precautionary measures to protect your personal data from unauthorised access, misuse, loss or other accidental events. For this purpose, we regularly review our security measures and improve to the latest state of the art.

Your rights

You have the following rights against us with regard to the personal data concerning you:

right of access, Article 15 GDPR),
right to rectification (Article 16 GDPR) or erasure (Article 17 GDPR),
right to restriction of processing, (Article 18 GDPR),
right to object to processing, (Article 21 GDPR),
right to withdraw your consent (Article 7(3) GDPR),
right to receive the data in a structured, commonly used and machine-readable format (data portability”) as well as the right to transmit those data to another responsible organisation, if the conditions of Article 20(1)(a) and (b) GDPR have been met (Article 20 GDPR),

You can establish your rights by sending a notification to the contact details specified in section “Responsible provider” or to the Data Protection Officer appointed by us.

You also have the right to lodge a complaint with a supervisory authority about our processing of your personal data (Article 77 GDPR).

Use of the website, access data

In general, you may use our website for purely informational purposes without disclosing your identity. When the individual pages of the website are called up in this sense, access data is transmitted to our webspace provider only to enable the display of the website. They are the following data:

type and version of browser
operating system used
language and version of the browser software
host name of the accessing terminal device
IP address
website from which the request originates
content of the request (specific page)
time of the server request
access status/HTTP status code
referrer URL (the site previously visited)
quantity of data transferred
time zone difference to Greenwich Mean Time (GMT)

The temporary processing of the IP-address is necessary to enable the delivery of the website to your computer in technical terms. The processing of your IP address is, therefore, required for the duration of the session. The legal basis if this processing is Article 6(1), sentence 1 (f) GDPR.

The access data is not used for the identification of individual users and not combined with other data sources. The access data will be deleted when it is no longer required to achieve the purpose of their processing. This is the case when you are ending your visit to the website, where the data is recorded for the provision of the website.

The IP addresses are stored in log files to ensure the functionality of the website. The data also help us to optimise the website and to ensure the security of our IT system. The data is not analysed for marketing purposes in this context. In general, the data is deleted after no longer than seven days, in individual cases, data may be processed beyond this period. In this case the user’s IP address will be deleted or distorted so that its assignment to the accessing client is no longer possible.

The recording of data for the provision of the website and the processing of data in log files is imperative for the operation of the website. You have a right to object to processing. If your objection is justified, we review the situation and either stop processing the data or make adjustments to the processing, or we demonstrate our compelling legitimate grounds upon which we continue to process the data.

Cookies

In addition to the above-mentioned access data, so-called cookies are stored in the Internet browser of the terminal device you are using when you visit the website.

I agree that my data collected through the use of this website will be exported to Google Inc. or Facebook Inc. in the USA and processed there. I am aware that when processing data in the USA under the law of the European Union, we can only guarantee limited rights. I am particularly aware that US authorities can access data stored about me on Google or Facebook without this access being displayed to me. This access can in particular mean that I have to expect sanctions or further observation by US authorities.
Contacting our company

When you contact our company, e.g. via email or via the contract form on the website, the personal data you have provided is processed by us in order to answer you query.

To deal with your enquiry via the contact form on the website, it is essential that you provide your name or a pseudonym as well as a valid email address. The address and phone number are optional. When the message is sent to us, the following data is also processed:

IP address
date/time of registration

The legal basis for the processing is Article 6 (1), sentence 1 (f) GDPR or Article 6(1), sentence 1 (b) GDPR, if the purpose of the contact is the formation of a contract.

Processing of the personal data from the input screen is used by us solely for the purpose of processing the contact. In the case of a contact via email, here also lies the required legitimate interest in processing the data. Other personal data processed during the dispatching process assist us in preventing misuse of the contact form and in ensuring the security of our IT system.

In each case, no data is transferred to third parties in connection with this. The data is exclusively processed for the purpose of processing the conversation. We delete the data accrued in this connection, after processing is no longer required, or we restrict the processing to the existing retention periods prescribed by law.

You have the option at any time to object to the processing of your personal data for contact requests. This applies if the processing in particular is not necessary for the performance of a contract with you, which we will explain in each case during the preceding description of the functions. In such a situation, we may not be able to continue to process the enquiry. If your objection is justified, we review the situation and either stop data processing or make adjustments thereto, or we demonstrate our compelling legitimate grounds upon which we continue to process the data.

Processing and disclosure of personal data for contractual purposes

We process your personal data if and insofar as this is required for the initiation, conclusion, implementation and/or termination of a legal transaction with our company. The legal basis for this is Article 6(1), sentence 1 (b) GDPR.

After the purposes have been achieved (e.g. contract implementation), the personal data is locked to prevent further processing, insofar as we do not have your consent (e.g. consent for the processing of the email address to send electronic advertising mail), a contractual agreement, a legal authorisation (e.g. authorisation to send direct advertising) or due to legitimate interests (e.g. storage for the enforcement of rights), are entitled to further storage and, in the relevant context, to the necessary processing.

Your personal data is passed on insofar as this is

necessary for the conclusion, implementation or termination of legal transactions with our company (e.g. where the data is disclosed to a payment service provider / a shipping company for the implementation of a contract with you), (Article 6(1), sentence 1 (b) GDPR, or where
a subcontractor or agent exclusively used to provide the products or services requested by you requires this data (such auxiliaries are only authorised to process your data to the extent that this is necessary to provide the product or service, unless you have been expressly informed otherwise by us) or
an enforceable administrative order (Article 6(1), sentence 1(c) GDPR exists, or
an enforceable judicial order exists (Article 6(1), sentence 1(b) GDPR, or where
we have an obligation to that effect, according to law (Article 6(1), sentence 1(c) GDPR, or
the processing is necessary to protect the vital interests of the data subject or another natural person (Article 6(1), sentence 1(d) GDPR, or
we are authorised or even obliged to disclosure to pursue prevailing legitimate interests (Article 6(1), sentence 1(f) GDPR.

Your personal data shall not be disclosed further to other persons, companies or bodies, unless you have effectively consented to such disclosure. The legal basis for the processing in this case is Article 6(1), sentence 1(a) GDPR.

Hosting

We use external hosting services, which deal with the provision of the following services: Infrastructure and platform services, computing capacity, storage resources and database services, security and technical maintenance services. In the process, all data required for the operation and use of our website is processed.

We use external hosting services for the operation of our website. The use of external host services facilitates an efficient and safe provision of our website. The legal basis for the processing is Article 6(1), sentence 1 (f) GDPR.

The recording of data for the provision and use of the website and the processing of data via external web hosts is imperative for the operation of the website. You have a right to object to processing. If your objection is justified, we review the situation and either stop data processing or make adjustments thereto, or we demonstrate our compelling legitimate grounds upon which we continue to process the data.

Services for statistical, analytical and marketing services

We use services of third-party providers for statistical, analytical and marketing services. This enables us to provide a user-friendly, optimised use of the website. The third-party providers use cookies to manage their services (see previous section “Cookies). Unless stated otherwise below, personal data is not processed.

Some of the third-party providers offer the option to directly object to the use of the respective service, e.g. by setting an opt-put cookie.

If you activate a corresponding opt-out cookie, the external provider can no longer process any data on your user behaviour. You can also object selectively against an individually made selection of external services. If you change your browser or the terminal device you are using, you must set the opt-out cookie again.

You may also object to the use of cookies directly via the opt-out platform of the Federal Association of Digital Business (Bundesverband Digitale Wirtschaft e.V. - BVDW), at http://www.meine-cookies.org/cookies_verwalten/praeferenzmanager.html or via the deactivation page of the Network Advertising Initiative athttp://www.networkadvertising.org/choices/. Further information on user-based advertising and the opt-out options are also available at the following link: http://www.youronlinechoices.com/de/.

Below, we provide information about the services by external providers we use on our website as well as the purpose and scope of the respective processing in the individual case and about your existing options to object.

Google Analytics

To optimally match our website with your interests, we use Google Analytics, a web analysis service provided by Google. Google Analytics uses so-called “cookies” (see previous section “Cookies”), which are stored on your computer and enable the analysis of website use. The additionally created information on the use of this website is transmitted to a Google server in the USA and processed there.

If the IP anonymisation on this website is activated, Google will first shorten your IP address within the Member States of the European Union or in other contracting parties to the Agreement on the European Economic Area. Only in exceptional circumstances is the full IP address transmitted to a Google server in the USA and shortened there. Google will use this information on behalf of us to analyse your usage of the website, to compile reports about website activities and to render other services connected with website usage and Internet usage.

Google does not associate the IP address transmitted by your browser in the context of Google Analytics with other data.

This website uses Google Analytics with the extension „_anonymizeIp()“. Thereby, IP addresses are further processed in their shortened form, to exclude identification of the specific user. To the extent that reference to you is made by the data collected on you, this is immediately excluded, and the personal data is deleted promptly.

We use Google Analytics to analyse and continuously improve the use of our website. By means of the statistics, we can improve our offering and provide a presentation that is more interesting for you as a user. For the exceptional cases, where personal data is transmitted to the USA, Google has agreed to comply with the EU-US Privacy Shield https://www.privacyshield.gov/EU-US-Framework. The legal basis for the processing by Google Analytics is Article 6 (1), sentence 1 (f) GDPR. We neither have any knowledge nor influence on the duration of the storage at Google. The Google Analytics cookies are deleted after fourteen months.

You have the right to object. You can prevent cookies from being stored by setting your browser software appropriately; please note that, in this case, you may not be able to take full advantage of all the functions of this website. Furthermore, you can prevent the capture by Google of data generated by the cookie related to your usage of the website (including your IP address) as well as the processing of this data by Google by downloading and installing the browser plugin available under the following link http://tools.google.com/dlpage/gaoptout?hl=de.

Further information on the third-party provider Google is available at:

http://www.google.com/analytics/terms/de.html,

http://www.google.com/intl/de/analytics/learn/privacy.html,

http://www.google.de/intl/de/policies/privacy.

User-based online advertising

Google AdWords conversion

We use the offering by Google AdWords to draw attention to our attractive offers on external websites by means of advertising materials (so-called Google AdWords). We are able to establish how successful the individual advertisement measures are, in relation to the advertising campaign data. We thereby pursue the interest to show you advertising that is of interest to you, to provide a more interesting design for you and to achieve a fair calculation of advertising costs.

These advertising materials are supplied by Google via so-called “Ad Servers”. For this purpose, we use Ad server cookies, whereby certain parameters of performance measurement, such as the overlay of the advertisements, or clicks by the users can be measured. If you reach our website via a Google advertisement, Google AdWords places a cookie in your PC. These cookies usually expire after 30 days and shall not be used to identify you in person. With this cookie, as analytical values, the unique cookie ID, number of Ad impressions per placement (frequency), last impression (relevant for post view conversions) as well as opt-out information (marker that the user no longer wishes to be contacted) are usually stored.

These cookies enable Google to recognise your Internet browser. If a user has visited certain pages of the website of an AdWords client, and the cookie on his computer has not yet expired, Google and the client can see that the user has clicked on the advertisement and was redirected to this site. A different cookie is assigned to each AdWords client. Cookies can, therefore, not be traced via the websites of AdWords clients. Within the scope of the above-mentioned advertising measures, we do not process any personal data ourselves: We merely receive statistical evaluations from Google. By means of these evaluations, we can see which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising measures, in particular, we are not able to identify the users by means of this information.

On the basis of the marketing tools used, your browser automatically establishes a direct connection to the Google server. We do not have any influence on the extent and the further processing of the data that are collected by Google via this tool and, therefore, notify you on the basis of the information available to us: With the integration of AdWords Conversation, Google is notified that you have called up a part of our respective website or clicked on an advertisement by us. If you are registered with one of Google’s services, Google can link the visit to your account. Even if you are not registered with Google or you are not logged in, the provider may be able to obtain and store your IP address.

The legal basis for this processing of your data is Article 6 (1), sentence 1 (f) GDPR. We neither have any knowledge nor influence on the duration of the storage at Google.

You can prevent participation at this tracking procedure in various ways:

by way of the corresponding setting of your browser software, the suppression of third-party cookies particular has the result that you do not receive any advertisements from third-party providers;
by deactivating the cookies for conversion tracking, by setting your browser that cookies from the domain „www.googleadservices.com“ are blocked, https://www.google.de/settings/ads, whereby these settings are deleted if you delete your cookies;
by deactivating the interest-based advertisements of the providers, which are part of the self-regulating campaign “About Ads”, via the link http://www.aboutads.info/choices, whereby this setting is deleted if you delete your cookies;
by permanent deactivation in our browsers Firefox, Internet explorer or Google Chrome using the link http://www.google.com/settings/ads/plugin. Please note that in this case you may not be able to fully use the functions of this website.

Further information on data protection at Google is available at: http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org.

Google has agreed to comply with the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

Facebook Custom Audiences

This website also uses the function “Website Custom Audiences” via the so-called “Facebook Pixel”by Facebook Inc. (provider is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, email: impressum-support@support.facebook.com, privacy policy at: https://www.facebook.com/privacy/explanation; hereinafter: “Facebook”).

Consequently, interest-based advertisements (“Facebook Ads”) can be shown to users of the website when they visit the social network Facebook or other websites which use the procedure. We thereby pursue the interest to show you advertising that is of interest to you, in order to provide a more interesting design for you.

On the basis of the marketing tools used, your browser automatically establishes a direct connection to the Facebook server. We do not have any influence on the extent and the further processing of the data that are collected by Facebook via this tool and, therefore, notify you on the basis of the information available to us: With the integration of Facebook Custom Audiences, Facebook is notified that you have called up our respective website or clicked on an advertisement by us. If you are registered with one of the services provided by Facebook, Facebook can link the visit to your account. Even if you are not registered with Facebook or you are not logged in, the provider may be able to obtain and store your IP address and further identifiers.

The legal basis for this processing of your data is Article 6 (1), sentence 1 (f) GDPR. In this case, we do not store any of your personal data. We neither have any knowledge nor influence on the duration of the storage at Facebook.

Logged-in users can deactivate the “Facebook Custom Audiences” function at https://www.facebook.com/settings/?tab=ads#_ to exercise their right to object.

You can prevent the “Facebook Custom Audiences” function in various ways and thus exercise your right to object.

by way of the corresponding setting of your browser software, the suppression of third-party cookies particular has the result that you do not receive any advertisements from third-party providers;
by deactivating the interest-based advertisements of the providers, which are part of the self-regulating campaign “About Ads”, via the link http://www.aboutads.info/choices, whereby this setting is deleted if you delete your cookies.

Further information on the processing by Facebook is available at https://www.facebook.com/about/privacy.

Facebook Analytics

For the use of Facebook Analytics, we use the so-called “tracking pixel” by Facebook Inc. (provider is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, email: impressum-support@support.facebook.com, privacy policy at: https://www.facebook.com/privacy/explanation; hereinafter: “Facebook”) to trace your user behaviour. The information gained by means of the tracking pixel cookie are used only for statistical purposes, are transmitted to us anonymously by Facebook and do not provide any information to personally identify the user. They are, however, linked to your Facebook account, stored and used for Facebook’s own advertising purposes in accordance with Facebook’s Privacy Policy, whereby it is possible that your data is also transferred to partners of Facebook. Even if you are not registered with Facebook or you are not logged in, the provider may be able to obtain and store your IP address and further identifiers.

The processing of your data in this case is based on Article 6(1)(f) GDPR. By using Facebook Analytics, we are pursuing the interest to improve the evaluation of our website improve our service offering. In this case, we do not store any of your personal data. We neither have any knowledge nor influence on the duration of the storage at Facebook. Further information on the Privacy Policy by Facebook can be found at https://de-de.facebook.com/about/privacy/.

Logged-in users can deactivate the “Facebook Analytics” function at https://www.facebook.com/settings/?tab=ads#_ to exercise their right to object.

You can prevent the “Facebook Analytics” function in various ways and thus exercise your right to object.

by way of the corresponding setting of your browser software, the suppression of third-party cookies particular has the result that you do not receive any advertisements from third-party providers;
by deactivating the interest-based advertisements of the providers, which are part of the self-regulating campaign “About Ads”, via the link http://www.aboutads.info/choices, whereby this setting is deleted if you delete your cookies.

Social network plugins

Our website contains social network plugins. These are provided to the following providers:

Facebook (The provider is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, email: impressum-support@support.facebook.com, privacy policy at: https://www.facebook.com/privacy/explanation; http://www.facebook.com/about/privacy/your-info-on-other#applications as well ashttp://www.facebook.com/about/privacy/your-info#everyoneinfo. Facebook has agreed to comply with the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework; hereinafter: “Facebook”)
Instagram Inc., 1601 Willow Road, Menlo Park, California 94025, USA;
Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA;
Twitter Inc.,795 Folsom St., Suite 600, San Francisco, CA 94107, USA (https://twitter.com/privacy. Twitter has agreed to comply with the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework);

The use of plugins is indicated within our website by the above-mentioned logos or by small stylised symbols.

We offer you the opportunity to communicate directly with the provider of the plugin via the button. The plugin provider receives the information that you have called up the respective website of our online offering only if you activate the marked field by clicking on it. In addition, the data specified in section “Access data” are transmitted.

According to the respective providers in Germany, Facebook and Xing anonymise the IP address immediately after collection. Therefore, by activating the plugin, your personal data is transmitted from the respective plugin provider and processed there (in case of US-American providers in the USA). As the plugin provider collects data primarily by means of cookies, we recommend that, before clicking on the greyed-out box, you delete all cookies via the security settings of your browser.

We neither have any influence on the collected data and processing, nor do we have knowledge of the full extent of the data processing, the purpose of processing, the storage periods. Likewise, we do not have any information on the deletion of the data collected by the plugin provider.

The plugin provider stores the collected data on you as user profiles and processes these for the purposes of advertising, market research and/or appropriate design of its website. Such evaluation is carried out in particular (also not for logged-in users) for the presentation of needs-based advertisements and to inform other users of the social network of your activities on our website.

The legal basis for the use of plugins is Article 6 (1), sentence 1 (f) GDPR. We offer the opportunity to you to interact with the social networks and other users via the plugins, to enable us to improve our offering and to provide you as a user with a more interesting offering.

You have the right to object to the creation of user profiles, and you have to contact the respective plugin provider if you wish to exercise this right. You can prevent the creation of user profiles in various ways and thus exercise your right to object:

by way of the corresponding setting of your browser software, the suppression of third-party cookies particular has the result that you do not receive any advertisements from third-party providers;
by deactivating the interest-based advertisements of the providers, which are part of the self-regulating campaign “About Ads”, via the link http://www.aboutads.info/choices, whereby this setting is deleted if you delete your cookies.

The data is transferred irrespective of whether or not you have an account with the plugin and whether or not you are logged in such account. If you are logged in with the plugin provider, your data that has been collected by us will be directly linked to your existing account with the plugin provider. If you click the activated button and, for example, link the page, the plugin provider also stores this information in your user account and forwards it also to your contacts.

We recommend that you regularly log out of social network accounts after visits, in particular, prior to activating the button, as this will avoid a link to your profile with the plugin provider.